Have you heard about the 15-year-old Morgan Stanley intern in London who set the media world “a twitter” with his report on his friends’ use of media? It’s a fascinating story that reinforces many marketing principles: know your audience, use research, segment and target messages.
You can read more: the Financial Times story, or the Guardian UK here. Or direct download the entire report in PDF from Morgan Stanley.
For business owners, this sort of story may result in an attitude of holding off on Twitter or other Social Media Marketing. That could be a mistake. The reality is that SMM is becoming an important part of the marketing mix and certainly the online mix. Take the information, and use it wisely.
That’s why we’ve partnered with the Geek Ambassador to bring you solid information and “extra hands” to get you the information you need to make the right decisions about social media marketing and other online tools.
Our Social Media Marketing webinar series is a great way to learn how to use these tools to maximum advantage...and what NOT to do! See samples and get more info here. Geek Ambassador also has packages to help you plan and even implement social media marketing strategies...learn more here. And be sure to look for me on Facebook and LinkedIn, search Stephen L. Eckert. Thanks!
SLE
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