Marketing in a Downturn Guide Launches

The guide "Marketing in a Downturn" is now available. You can see the preface and contents of the guide, or buy a paper or download by clicking here.

An associate of mine said the other day, “Refuse to participate in the recession!”. Attitude does make a difference and this new white paper “Marketing in a Downturn” was written to provide ideas to help combat the temptation to pull back on marketing due to the economic slowdown.

Written in short article format, “Marketing in a Downturn” delivers thought-provoking ideas for business owners and management teams. The two dozen articles fall into three categories:

Fundamentals - Basics that should be considered all the time…no matter the economic conditions.

Strategic considerations - Those things that a business owner or management team should be thinking about as new ways to look at and go after business.

Tactics - Techniques and tips to make your marketing more cost-efficient and effective. The goal of this work is to help you to think a little differently, see new opportunities, and gain some positive perspective. Even when all around you (especially media), are bringing “rotten” messages.

Practical, applicable and thought-provoking, "Marketing in a Downturn" can help you deal with the current economic slowdown with solid, creative new marketing ideas.

To see the preface and table of contents or to buy a paperback or download copy of the guide, click here.

If you have questions or comments, or have a particular question or issue you'd like to discuss, e-mail me at coacheck@geniusmarketing.com.

SLE