2008, what a year. As we look to 2009, some are feeling expectant, some are feeling wary. Probably most of us are feeling a mix of both. John and Paul probably had it right when they sang "It's getting better all the time" with the rejoinder "It couldn't get much worse!".
As I look to 2009 and what it means for business owners trying to navigate through this economy, I keep faith in the things that work in all types of economies. That is my focus as I present "Marketing in a Downturn" and "2009, Now What!?!"...information about marketing and sales.
Even when budgets are tight, there are strategies and tactics that will impact your business in the near- and long-term. Sometimes we can miss them because we are chasing the market and don't take the time and effort to focus on some simple things that can make the difference.
Over the next few weeks, I'll cover these marketing "pillars" that can build a winning marketing program. Don't hesitate to e-mail me if you have questions or if you need help putting the principles into practice. I can help you with that...
E-mail me at coacheck@geniusmarketing.com with your questions or comments.
SLE
Wednesday, January 7, 2009
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