Speaking and Networking

On October 21, I am presenting at a BNI networking group of which I am a member. If you’re in the Pittsburgh area, you should consider coming. Not just because of my presentation, but it is a solid group of 35+ professionals looking to refer business.

Now you may or may not know BNI...it is a good example of an organization with solid brand building blocks that are viewed differently by different people. (An aside – the concept of brand building blocks and how perspective affects a brand is a subject I cover in my Seven Steps to Marketing Process...maybe I’ll blog about that next week.) Some see BNI as overbearing, some love the discipline. I can tell you my experience is one of a like-minded and caring community that works hard to help each others’ businesses grow.

Back to my talk – I am presenting two prospecting models, meaning how companies go to market to find new customers, as well as some insight to how prospects qualify companies. It’s a real “aha” and shows how to use the internet to gain more customers. Not why you should use facebook or twitter as a tactic, but a more strategic view.

If you’d like more detail, contact me and I’ll give you the full details on the event. If October 21 doesn’t work for you, let’s set up a time to talk and I’ll show you the models as part of a web meeting or over coffee. It’s quick, intuitive and immediately applicable to your go to market strategy.

SLE

P.S. If you’re interested in a speaker for your group or organization presenting quick application marketing principles, email me.

Take a Test Drive

“I don’t know you, I don’t know your company, I don’t know your product,” he said, “Now what did you want to sell me?”

A client a long time ago said that to me. He was the type to sit back in his office chair and be philosophical. This was one of the credos he used when helping young sales professionals in his organization. His point was simple: you need to make a connection, gain credibility and provide information in order to make a sale.

It is difficult, especially in this day, to make a connection with people when so many of our communications are not face-to-face. E-mail, websites, social media...they all connect us, but not in a “natural” way. That’s one of the reasons I use web / phone meetings for distance coaching...you get a voice and a visual.

Another great way to connect is video. That’s why I now have an introductory video on my site. It is just a quick video to give people some sense of who I am and what I’m about.

It’s also why I made my first downloadable coaching session – an introduction to how I work and what you can expect. It’s a nice model you can use to help answer the question: “How Much Marketing Should We Be Doing?”

This is a universal issue and most business owners struggle with a means to answer it. This video is a quick lesson showing a tool to use to determine if your current marketing is the right amount and to uncover issues you need to address.

So spend the fifteen bucks and learn something applicable to your business. It will be well worth the time (about 20 minutes) and money. If you have a question about it or need more custom help, email me.

SLE