Free and Low Cost

Free and low cost...that’s what he said he needed. Watching his cashflow and holding cash, he was reticent to lay out “big dollars” (as he put it) for marketing help. Still, based on our conversation, I knew there were a number of things he could be doing to help the situation at his company. Things that I started to pick up on from our short conversation. Things like:

• Unpacking his marketing and sales process to understand why his conversion rates were so low...
• Exploring ways to mine his current database of prospects and customers to determine cross-sell/upsell or new product opportunities...
• Creating a stronger, more specific call to action to deliver more qualified leads to the salesforce...

Yet he didn’t want to spend “big dollars” on consulting. Knowing how it is for small business right now, we’ve created some different offerings to deal with this issue. First off, our Distance Coaching program (fancy way of saying using web meetings and the phone) means reduced expense because there is no travel time or other expenses. This is a dynamite way to get control of your marketing, by walking through process, brand, message, call to action and more. It is designed to be as little or as much support as you need, customized because every organization has strengths and weaker areas. We focus on the things that will have the greatest impact on marketing and sales success. Get more information here.


As the mid-year point approaches of one of the rockiest business years for a decade or so, it is also a good time to reconnect with the strategic and tactical plans for the year. You might think, “What plan, we’ve been scrambling all year!” True enough, and have you been doing the right things? Our Genius Marketing Assessment for small business will answer that question and give you a new perspective on your tactics and plan for 2009. This service is currently priced at $199 (for small businesses - email me for details). Think it’d be worth that to get a fresh start on making an impact in sales in the second half of ’09? Get more information here.

Our Premium Subscription Service is also an option for the “DIY” marketing team or business owner. Each month receive a premium newsletter and webinar on a marketing subject, such as small business branding, call to action, or maximizing the marketing/sales process. You can try a trial month for only $19.99.

We’ve also added to our free resources. Besides this blog and our free eNews, be sure to check out enhanced Samples page. It includes articles and samples from Genius Marketing and the Geek Ambassador (social media marketing). Pick up some new ideas here.

Good stuff, Free and Low Cost for small business owners feeling the crunch.

Let me know what you think... Email me at genius@geniusmarketing.com. Or ask a question about marketing and I’ll reply in this space...

SLE